BUTTERKIST X WICKED
To celebrate the Butterkist partnership with Wicked the movie, we created a magical Popcorn Emporium transporting you from Soho London to the Emerald City. Including a gravity defying popcorn machine, an ‘amazafying’ popcorn bar, custom wallpaper and an interactive photo booth.
In conjunction with the pop-up emporium, we created a double-sided billboard in Westfield Stratford that amplified the brand partnership. One side of the billboard was an interactive digital photo booth, while the other side was covered with 1000’s of Butterkist packs as well as a screen showing the photo booth generated photos.
Concept visuals used to acquire sign off from Universal and then used in press, pre-launch
Working closely with our client and Universal Pictures to achieve a balanced brand collaboration
Close collaboration with the production agencies, Beautiful Wonder and St Marks Studio, overseeing all design elements
Design and artwork for 2D and 3D elements
Popcorn Emporium
200+ pieces of coverage / social content with an OTS 76M from PR alone
Over 1K visitors to the Popcorn Emporium
12,000 product samples distributed during the Westfield activation