LA DOLCE VITA

La Dolce Vita was a global ATL campaign for Peroni Italy. Taking inspiration from the iconic 1960’s movie.                                                   

• Design and artwork for hundreds of different OOH sites across UK, USA and Italy

• Recreation of original ‘La Dolce Vita’ movie poster using stills from the Peroni advert

• Creation of shop front take-over for launch of TVC in New York

• Brand guardian keeping brand consistent across multiple events 

• Art direction on film to promote competition to win a night a an exclusive Peroni branded suite at the Hotel Boscolo Exedra in Rome