For the launch of CAT’s new rugged phone we produced a promo film showing off all its features, by exposing it to the elements on a glacier. Creating the campaign identity ‘Designed for the outdoors’ – we produced numerous shoots showing the phone being used in different extreme sports and working environments, these provided imagery for the print ads and other toolkit assets.
Concept visuals and design
Design of full global toolkit including numerous printed assets for POS
Art Direction on advert shoot in Saas-Fee, Switzerland
DESIGNED FOR THE OUTDOORS














