For the launch of CAT’s new rugged phone we produced a promo film showing off all its features, by exposing it to the elements on a glacier. Creating the campaign identity ‘Designed for the outdoors’ – we produced numerous shoots showing the phone being used in different extreme sports and working environments, these provided imagery for the print ads and other toolkit assets.

  • Concept visuals and design

  • Design of full global toolkit including numerous printed assets for POS

  • Art Direction on advert shoot in Saas-Fee, Switzerland

DESIGNED FOR THE OUTDOORS

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