SAVE EARTH’S SKIN

Tasked with the exciting mission to deliver a captivating global educational awareness campaign centered around the vital importance of soil biodiversity for the original green beauty brand Weleda, we created the analogy of soil as the ‘skin of the earth’. This playful comparison helps illustrate how just as our skin is essential for our health and beauty, so too is soil critical for nurturing vibrant ecosystems and sustainable beauty.

I was the lead designer producing the global toolkit which included:

• Brand film starring Arizona Muse

• Campaign brand design to work in multiple languages

• Social assets

• Instagram story filter

• Key art and product retouching